PodCamp NYC Part II: The Real ROI for Podcasting

Posted on April 14, 2007 (Da Craze)

Okay, so we were now off to the Real ROI for podcasting with guest speaker and Podcamp NYC organizer, John C Havens. I have to say this was a pretty good lecture. John addressed many issues I feel we all (podcasters) ponder about from time to time. One thing in particular was not to underestimate your worth as a professional. Sometimes when faced with the massive amount of competition we tend to judge ourselves too much and doubt our capabilities by making comparisons to larger more established companies. This causes us to lower our prices just to secure that client.

I for one started podcasting as a means to provide another resource for comic creators, independent publishers, writers, musicians and more to expose their product/s or themselves to an audience. There are far too few open doors for the little guy and speaking as a little guy I know from experience. Unless you have a connection in some serious places who can expose you to the right people you practically have to knock down doors to get heard. What does this have to do with the topic of this blog? Glad you asked. It comes down to expectations. Wanting to create a show which promotes the other guy means creating a show which the masses begin to tune into. How does that happen? Through consistency, hard work, promotion and quality. People will talk and eventually you will begin to see a return on your investment. Until later.

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